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Pilot Testing a Survey Instrument

Tuesday, January 14, 2014

Designing a good survey instrument is essential to collecting useful data. A pilot test of the survey will reveal whether the information collected can really be used to calculate return on investment (ROI). 

Instrument design typically requires evaluators to perform a pilot test of the questions using a small number of individuals. Sentence construction issues may include the clarity of the questions, the applicability of the questions to all participants, whether there are multiple concep

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