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Public Agreements in Implementing Strategy

Wednesday, July 2, 2003

At its heart, strategic planning is a rational management tool for setting organizational goals and deciding how to reach them. Trouble is, once a strategic plan leaves the drawing board, its implementation is often anything but rational. Why is that?

Often, it's because a strategic plan is only as good as the interactions of the people who are supposed to carry it out. One curious characteristic of being human is that we don't always act rationally. Why? Usually because we have unconsc

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