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Ready, Aim, Fire! Training the Financial Services Industry in Direct Marketing

In a world where financial services clients are becoming inundated with marketing materials, the noise of such tactics often prevents your business from being heard. While direct marketing is subject to ridicule for its unwanted solicitations through the mail or by phone or email, direct marketing ensures your contact with clients and springs clients into action.

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Direct marketing, otherwise known as direct response marketing, reaches out to clients through postcards, self-mailers (single sheet

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