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Reinforcing Performance for Better Results: It’s Not Over Until It’s Over

Have you ever been to a sporting event where you’ve watched your favorite team lead the competition until the very end? They’re doing a great job of executing and suddenly something happens. Your team falls apart while the other side has a burst of energy and pulls victory from the jaws of defeat. You watch in disappointment and dismay. Despite extensive practice and hard work, your team loses the game at the very end. You realize, once again, that it’s not really over until it

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