Newsletter Article
Member Benefit
RESPECT in the WorkplaceA Blue Ocean
In their book, Blue Ocean Strategy, W. Chan Kim and Rene Mauborgne say that most companies exist in a red ocean of competition but would succeed far more by creating blue oceans of uncontested market space. The same change can be made in our workplaces. Yes, objectives, productivity, efficiency, and effectiveness remain the targets for bein...
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Wed Feb 22 2012
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In their book, Blue Ocean Strategy, W. Chan Kim and Rene Mauborgne say that most companies exist in a red ocean of competition but would succeed far more by creating blue oceans of uncontested market space.