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RESPECT in the WorkplaceA Blue Ocean

Wednesday, February 22, 2012

In their book, Blue Ocean Strategy, W. Chan Kim and Rene Mauborgne say that most companies exist in a red ocean of competition but would succeed far more by creating blue oceans of uncontested market space.

The same change can be made in our workplaces. Yes, objectives, productivity, efficiency, and effectiveness remain the targets for being competitive and profitable, but the workplace can be arranged so that even higher achievements can be accomplished. A blue ocean workplace will mean that y

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