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ROI as an Emerging Practice: A Compilation of Lessons Learned from the Field

Wednesday, August 25, 2004

Since the 1994 publication of ASTD's best-selling Volume 1, Measuring Return on Investment by Series Editor Jack Phillips, the interest in measuring return-on-investment has continued to escalate. Consider that

  • Thousands of impact studies are conducted annually
  • 1,000 individuals have been certified to implement the process
  • A 400 member professional, global ROI Network leverages ROI best practices
  • The ROI Methodology is used by hundreds of organizations in manufacturing, service, nonprof
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