I’ve long admired both the quality and sheer volume of thought leadership produced by bestselling author, consultant, and coach Dorie Clark. It was a thrill to interview her about her book, Entrepreneurial You, where she describes how to build a great career by expanding our reach and monetizing our expertise with multiple income streams. With so many people rethinking their work life as a result of the pandemic, it’s a new perspective many never considered. Based on interviews with 50 top entrepreneurs, Clark lays out a roadmap to build a thriving and lucrative career in today’s crowded marketplace. She warns against common personal branding mistakes, reveals the most low-risk point of entry into side hustling, and shares actionable tips that can ease those early days of building your brand.