ATD Links Archive
Issue Map
ATD Links Archive
ATD Links

Selling Your Sales Training

Monday, April 25, 2011

One of the challenges sales trainers face is getting clients to buy into what really must be done to improve a situation. To be effective at this, we must engage all levels of an organization to learn about its culture and mission, which in turn helps us better comprehend a client's goals. People want to hire a sales trainer who listens to - and hears - what they have to say. To come up with the right plan of action, you must interview not only the person hiring you but also the sales manage

To access this content Join ATD or sign in.