Attend any networking event and there’s a good chance you’ll be asked this question: What do you do?
Seems harmless, right? A simple question about how we spend our days and make our money. Yet time and again, this question trips up many an established professional, and they mumble and bumble through the answer. It’s sad, painful, and occasionally comical to watch.
I’m going to explore two common mistakes professionals make when attempting to articulate what they do, and