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Story-Based Design Principles

Friday, February 25, 2011

I feel we have a tendency to confuse communication with learning. Most of us spend the majority of our time in organizations communicating in the explicit ways expected of us. We think if we can't say it straight, or make a thought immediately digestible, then we have failed. But conversational forms of learning thrive on implicit communication. Stories are implicit. Although this may seem counterintuitive, stories used to stimulate the storytelling of others will yield the best results.


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