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Strategic Storytelling for Sales Managers

Storytelling is the art of telling a story that will engage listeners, by providing a link between facts and emotions. The storyline must make sense during the beginning, middle, and end, with actions made by a memorable character. That character must achieve a goal through a sequence of events that engage the listeners and create emotional experiences for them, so they can experience the story again and again to feel the same emotions as the first time the story was told.

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Stories create a commu

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