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Talking with Jeff Hinrichs

Jeff Hinrichs is a Colonel in the United States Air Force Reserve with 20 years of experience leading planning, development, change, and operations.

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Q. What does the word “leadership” mean to you? 

A. Be genuine and truly caring about our teams and help mold and inspire them toward a common goal. Be careful to not fake it; people can usually tell. Faking stifles creativity and performance. It strikes much deeper, breaks bonds of trust, and leaves teams bitter, frustrated, and u

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