Forget the one-minute elevator speech. When prospective customers visit your website, you have 20 seconds or less to get their attention. If you're successful, your well-crafted website can be a valuable tool to snag new clients and keep existing clients coming back.
How do you create content that is compelling enough to convert visitors into loyal clients? Start by following these tips:
1. Know your purpose.
What do you want visitors to do as a result of visiting your site? Some examples