The term digital content is mostly used to refer to digital media such as text, graphics, audio, and video. However, technically speaking, it is information or data that have been coded as binary digits: Think ones and zeros. So digital content can also include software and information, such as GPS coordinates. For the purposes of this article, we’ll adopt the more general use of the term and use it to describe text, graphics, audio, and video that is published electronically or made available for download on multiple platforms and that offers an opportunity for the end user to personalize it.