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The Right and Wrong of Pricing: How to avoid common pricing mistakes

Many training companies lose money every day because of irrational pricing decisions.

After all, price changes directly impact the bottom line. One of the best ways to increase a training company's profitability is to implement these common pricing principles:

Get paid for added value. One of the biggest problems facing training firms is capturing the value of program customization. Trainers like to deliver training and help program participants, and they often develop friendships with cus

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