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The Value of a Survey

A survey sets out to describe, compare, explain, or predict a condition, behavior, or outcome. It provides stakeholders information they need to make decisions about programs, projects, people, and initiatives. How much you should invest in a survey to accomplish these purposes depends on the value of the information derived from that survey.  

According to Pamela L. Alreck, the value of survey information is determined by  

  • information sought by the client
  • costs associated
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