December 2019
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To Engage ’Em, Entertain ’Em

Tuesday, December 17, 2019

“The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you are saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly." -- Bill Bernach

Bill Bernach, as quoted in Luke Sullivan’s excellent 1998 book, Hey Whipple, Squee

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