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Training Challenges in Global Pharmaceutical Marketing

Sunday, July 25, 2004

The author presented on this topic at the ASTD International Conference & Expo in Washington, DC at the end of May. She summarizes her key points, including issues raised in discussions during the workshop.

Development of Top Tier Marketers

Pharmaceutical companies today must be able to develop and maintain worldwide top quality marketing efforts across diverse market environments. In order to do so, we must develop consistently excellent personnel who are able to optimize marketing effort

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