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Use Stories to Make Your Book Stand Out

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Remember as a child when you gathered around a campfire listening to stories or sat cross-legged at the library story hour? You were spellbound. Stories have power over us—they did when we were kids and they still do now. That’s what makes stories such powerful tools for all your training, but especially for the books you write. 

Today neuroscientists can demonstrate what most of us intuitively knew: We’re wired for stories. We think in stories (also known as anecdotes, e

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