Newsletter Article
Member Benefit
Use Stories to Make Your Book Stand Out
Stories can make you and your book stand out. Today’s book buyers are more likely to choose a book that includes stories, case studies, and even short anecdotes. That’s because these storytelling elements grab and keep readers’ attention, trigger memories and emotions (where we buy, and buy in), and make your book uniquely yours because no one else has your stories or tells them the way you can.
Tue Dec 03 2013
Remember as a child when you gathered around a campfire listening to stories or sat cross-legged at the library story hour? You were spellbound. Stories have power over us—they did when we were kids and they still do now. That’s what makes stories such powerful tools for all your training, but especially for the books you write.