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Using Strategic Planning to Design a Technical Training Program

Success in business requires a strategic plan that leverages an organization's strengths and resources. Success in managing a training program relies on the same principles. But with constant budget cuts and time restraints, training programs often get the short end of the stick.

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Despite these challenges, JWT Detroit, the midwest arm of a large New York-based communication agency, has continually boosted its training program since 1998. They've done this without an increase in staffing

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