A few months ago, I was challenged with the task of defining our companys core beliefsnot the what of what we do, but the why. I watched a fascinating video on TED.com by Simon Sinek, How great leaders inspire action.
The lecture discussed the importance of identifying the how and why of what people and organizations do. Sinek asks, Why do you get out of bed in the morningand why should anyone care?
Watching the video numerous times yielded a list of beliefs. Some simple, some inspiring, some