At its heart, coaching is about change. And as most organizational learning professionals know, goals for learning and change go hand in hand. So how can coaching advance the goals for workplace learning? Recent research in the neurosciences has shown that it doesn't take as long to neurologically create new thinking patterns and new habits as we previously thought. Positive feedback and continuous reinforcement make a tremendous difference in helping people hardwire these desirable changes in the brain and sustain them over the long term.