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Gaining Buy-In: What’s In It for Me?

Wednesday, August 30, 2017

Some time ago, I worked as an instructional designer responsible for a large pharmaceutical company’s executive development curriculum for its sales division. In this position, I learned a valuable lesson about how not to gain buy-in from your audience. 

Most of the employees from three different complexes of buildings were gathered to hear about the company’s new direction from our recently promoted vice president. Mind you, these complexes of buildings were spread out over m

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