Newsletter Article
Member Benefit
Gaining Buy-In: What’s In It for Me?
Content
People love to be a part of a greater vision, but they must see the personal benefits for themselves.
People love to be a part of a greater vision, but they must see the personal benefits for themselves.
Wed Aug 30 2017
Content
Some time ago, I worked as an instructional designer responsible for a large pharmaceutical company’s executive development curriculum for its sales division. In this position, I learned a valuable lesson about how not to gain buy-in from your audience.
Some time ago, I worked as an instructional designer responsible for a large pharmaceutical company’s executive development curriculum for its sales division. In this position, I learned a valuable lesson about how not to gain buy-in from your audience.