logo image

Newsletter Article

Member Benefit

What’s the Story? Why Stories Are Critical to Strategic Planning

When I worked for GTE in the early 90s, every year the division chief executive would stand before the assembled employees to give his annual talk on how business was going. We would sit and listen dutifully as he reeled off the numbers. Ill never forget when a colleague leaned over and said, Doesnt he realize that just talking nu...

By

Sun Aug 24 2003

Loading...

When I worked for GTE in the early 90s', every year the division chief executive would stand before the assembled employees to give his annual talk on how business was going. We would sit and listen dutifully as he reeled off the numbers.

You've Reached ATD Member-only Content

Become an ATD member to continue

Already a member?Sign In

Advertisement
Advertisement

Copyright © 2024 ATD

ASTD changed its name to ATD to meet the growing needs of a dynamic, global profession.

Terms of UsePrivacy NoticeCookie Policy