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What’s the Story? Why Stories Are Critical to Strategic Planning

Sunday, August 24, 2003

When I worked for GTE in the early 90s', every year the division chief executive would stand before the assembled employees to give his annual talk on how business was going. We would sit and listen dutifully as he reeled off the numbers.

I'll never forget when a colleague leaned over and said, "Doesn't he realize that just talking numbers like that is killing us with boredom? Why doesn't he inspire us for a change? What's the story?"

What this executive was lacki

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