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You Have a Target Market Don't You

When it comes to choosing a target market, a narrowed focus generates higher profits. But when I started my business, I thought the opposite was true. I chose to cast a wide net, thinking that would provide the most opportunities for me to earn someone’s trust and win their business. After months of attending networking events and tossing out business cards like a shark in Vegas, I quickly realized that marketing to everyone meant working with no one. A $0 income is hard to ignore. Choosin

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