When it comes to recruiting, retaining, and engaging employees, it’s understood that pay benefits only go so far. If managers really want to keep employees motivated and engaged with a sense of ownership and participation in the company’s day-to-day work, they should give them access to analytics tools. Unfortunately, few businesses do this, and as a result, they are missing out on increased levels of engagement and productivity. Many executives view analytics as a resource drain. In order to discover meaningful insights into data, employees need to have a well-defined technical skill set and do a lot of heavy lifting. However, as software improves, what once took a degree and years of training is becoming more accessible to the average employee. As organizations shift from centralized data processing departments run by experts to a decentralized, employee-driven analytics machine armed with customizable, powerful software tools, productivity and possibilities will increase exponentially.