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To Engage Millennials, Focus on Giving Back to the Community

Tuesday, March 6, 2018

A wave of Millennials is poised to take over the workforce, and managers need to be able to respond to this contingent’s unique needs and desires. According to a recent study, Millennials are quickly overtaking Baby Boomers in the workplace, and an estimated 50 million Millennials will be hired between now and 2025. Despite their numbers, Millennials remain enigmatic to many managers, who lack experience in fostering professional growth in this demographic. First and foremost, Millennials want purpose. They want to work for an organization whose values closely align with their own. Millennials connect with movements that impact their local community and appreciate organizations that give back. By taking a step to be more equitable and charitable, organizations can cultivate engagement in this demographic. Additionally, it’s important that this altruism is authentic. Insincerity is easily spotted, and simply writing a big check to the local food pantry isn’t going to impress anyone. Focus on creating a culture of giving back to the community to really connect with the Millennial workforce.

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