Use Your Own Content to Train Employees

Training is tough for any business, but for quickly growing enterprises, it can seem like a step backward rather than toward measurable growth. However, according to IBM, 84 percent of employees at top-performing companies receive training. At low-performing companies, that number falls to 16 percent. Clearly, a good training program is important to a company’s continued success; but creating one might seem like a daunting challenge. However, many companies overlook a wealth of resources about their industry and institutional knowledge: the content employees create. Put someone in charge of turning this content into actionable training materials. Choose a team member who knows the company’s content well and someone who can identify blind spots in the current training methods. Also, understand that blog posts alone do not a comprehensive training strategy make. Everyone learns differently, so create different types of content and use different delivery systems to give employees the best opportunity to interact with information when and how they choose.