August 2015
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Utilizing the User Experience Model for Retention

Tuesday, July 28, 2015

Traditional retention initiatives are becoming less sustainable, so companies must rethink the way they attract and maintain their talent base. ManpowerGroup solutions recently released a study that demonstrated how user experience modeling can help organizations boost levels of retention by placing employee motivations, interests, and behaviors at the center of organizational culture. "Companies aren't investing in organizationally aligned retention strategies in the same way they do their brand and employer value proposition," said Steve Lopez, vice president of ManpowerGroup Solutions. "Retention strategies that are in place tend to be one-size-fits-all, which doesn't effectively meet employee needs. We segment our customer market—why not our employees?" Most companies fail to make personal retention strategies a part of their culture, the study found, focusing instead on a singular set of retention-focused expectations. Instead, a user experience retention model focuses on the individual, and starts from the moment they come on board.

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