(Alexandria, VA) April 11, 2023—In Data and Analytics for Instructional Designers, instructional design expert Megan Torrance provides a practical and accessible guide for instructional designers on developing learning experiences that leverage data collection and analysis to evaluate and improve workplace learning and development and align better with business goals.
Until now, there was an unaddressed need for data and analytics in workplace learning and development. Most books, resources, and degrees on data and analytics tend to focus on marketing, sales, and operational aspects of business, where data is easily accessible. In such areas, business professionals establish metrics and benchmarks and look to data for insights, information, and performance indicators.
In the L&D space, much of the interest to date has been in academic student analytics. The result has been the growth of MOOCs. But again, this does not translate to the workplace learning environment. There are some excellent books about learning measurement in the corporate space. However, missing across these resources is a focus on the unique data attainable in corporate learning at a granular level, as well as specific direction for instructional design teams on generating this data to feed downstream uses.
A reason behind this is the seeming lack of data in L&D compared to other business functions—thus a tendency not to use data to drive decisions. In most organizations, finance, sales, and operations all have granular data available within a few clicks to drive their decision-making. In L&D, there is often training completion data: Did learners complete the training? When? How long did it take? What are the test scores? Did they like it? Are they motivated to apply it?
Torrance explains, “We need to take advantage of more data in L&D. We tend not to have good insight into the learning experience itself. For example, what did learners click on? What did they do in class? How many times did they practice? Who gave them feedback along the way? Nor do we have good insight into what happens after the learning event. What outside sources did learners use to fill in any remaining gaps in their knowledge? Did they use the job aids we gave them, and did that make any difference? How did they perform on the job after training? Did their manager support them?”
Torrance reassures instructional designers that they do not need to be statisticians or afraid of math to use and analyze data. Nevertheless, she believes instructional designers should have a functional knowledge of data-related concepts and skills. In this context, she provides the foundations of learning data and analytics and discusses the process for obtaining and analyzing quality data.
Torrance reminds instructional designers that analytics is but one of several uses of workplace learning data, and she introduces a clear framework (Analyze It, Archive it, Act on It) that is less about strict rules and more about looking at the variety of things that can be done with data to gather perspective.
“While this book is all about analytics, don’t forget that your data can also be used for influencing learning through personalization, recommendation, and adaptation. Data can also be used as part of an overall workflow where learning data and business data create a handoff from learning to working and back,” reminds Torrance. She also advocates that instructional designers build relationships with colleagues in data security, IT, business intelligence, and other areas to build coalitions that support their work with data and overall goals.
About the Author
Megan Torrance is CEO and founder of TorranceLearning and has over 25 years of experience in learning design, deployment, and consulting. Megan and the TorranceLearning team are passionate about sharing what works so they devote considerable time to sharing professional development in her field. Megan is the author of Agile for Instructional Designers, Data & Analytics for Instructional Designers, and Making Sense of xAPI. She is also a facilitator with eCornell's Women's Executive Leadership certificate, and courses in virtual teaming, team leadership and communication.
About ATD Press
The Association for Talent Development (ATD) is the world’s largest association dedicated to those who develop talent in organizations. ATD’s members come from more than 120 countries and work in public and private organizations in every industry sector. ATD Press publications are written by industry thought leaders and offer anyone who works with adult learners the best practices, academic theory, and guidance necessary to move the profession forward. For more information, visit td.org/books.
Data and Analytics for Instructional Designers
ISBN: 9781953946447 | 248 Pages | Paperback
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