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Measurement Demystified

Creating Your L&D Measurement, Analytics, and Reporting Strategy

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Your Groundbreaking Framework for Measurement and Reporting

Most people find measurement, analytics, and reporting daunting—and L&D professionals are no different. As these practices have become critically important for organizations’ efforts to improve performance, talent development professionals have often been slow to embrace them for many reasons, including the seeming complexity and challenge of the practices. Few organizations have a well-thought-out measurement and reporting strategy, and there are often scant resources, limited time, and imperfect data to work with when organizations do attempt to create one.

Measurement Demystified: Creating Your L&D Measurement, Analytics, and Reporting Strategy is a much-needed and welcomed resource that breaks new ground with a framework to simplify the discussion of measurement, analytics, and reporting as it relates to L&D and talent development practitioners. This book helps practitioners select and use the right measures for the right reasons; select, create, and use the right types of reports; and create a comprehensive measurement and reporting strategy.

Recognizing the angst and reluctance people often show in these areas, authors and experts David Vance and Peggy Parskey break down the practices and processes by providing a common language and an easy-to-use structure. They describe five types of reports, four broad reasons to measure, and three categories of measures. Their method works for large and small organizations, even if yours is an L&D staff of one or two. The guidance remains the same: Start small and grow.

Measurement Demystified is a great first book for talent development professionals with no prior knowledge of or experience with measurement and a valuable resource for measurement experts. Those adept at lower levels of training evaluation will grow their knowledge base and capabilities, while measurement experts will discover shortcuts and nuggets of information to enhance their practices. A more comprehensive treatment of these important topics will not be found elsewhere.

Book Details

  • ISBN: 9781950496891

  • Pages: 432

  • Publication Date: November 2020

  • Formats: Paperback, PDF

  • Product Code: 112018

About the Authors
David Vance

David Vance is the Executive Director of the Center for Talent Reporting which is a nonprofit organization dedicated to the creation and implementation of standards for human capital reporting and management. He is the former President of Caterpillar University, which he founded in 2001. Until his retirement in January 2007, he was responsible for ensuring that the right education, training and leadership were provided to achieve corporate goals and efficiently meet the learning needs of Caterpillar and dealer employees. Prior to this position, Dave was Chief Economist and Head of the Business Intelligence Group at Caterpillar Inc. with responsibility for economic outlooks, sales forecasts, market research, competitive analysis and business information systems. Dave received his Bachelor of Science Degree in political science from M.I.T. in 1974, a Master of Science Degree in business administration from Indiana University (South Bend) in 1983, and a Ph.D. in economics from the University of Notre Dame in 1988. Dave was named 2006 Chief Learning Officer (CLO) of the Year byChief Learning Officer magazine. He also was named 2004 Corporate University Leader of the Year by the International Quality and Productivity Center in their annual CUBIC (Corporate University Best in Class) Awards. Caterpillar was ranked number one in the 2005 ASTD Best Awards and was named Best Overall Corporate University in 2004 by both Corporate University Xchange and the International Quality and Productivity Center. Dave is a frequent speaker at learning conferences and association meetings. He conducts workshops on managing the learning function, and teaches at Bellevue University and the University of Southern Mississippi. His current research focus is on the development of Talent Development Reporting Principles (TDRp) for L&D in particular and human capital in general. He also is a trustee and lead independent director for State Farm Mutual Funds, and an advisory board member for Capital Analytics, Inc. and Knowledge Advisors. His first book, The Business of Learning: How to Manage Corporate Training to Improve Your Bottom Line, was published in October 2010.

Peggy Parskey

Peggy Parskey has more than 25 years of experience in driving strategic change to improve organizational and individual performance. She draws upon varied disciplines, including change management, human performance improvement, and project management to set program goals, define success measures, and develop tactical plans. Her focus and passion over the past several years has been in the field of measurement and evaluation. In her role with KnowledgeAdvisors, she guides organizations in developing measurement strategies, aligning learning metrics with organizational goals, integrating evaluation into business and learning processes, conducting training business impact studies, and implementing executive reporting systems and processes. In addition, she is the assistant director of the Center for Talent Reporting, which was launched in October 2012. In this role, she is responsible for the credentialing of talent practitioners in the execution of talent development reporting principles within their organizations or with clients. She has also authored several articles and whitepapers on measurement and management of change. She is certified in management of change methodologies. She holds a BS in mathematics from Simmons College and master’s degrees from the University of Chicago in statistics and business administration.

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