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Measuring the Success of Organization Development

A Step-by-Step Guide for Measuring Impact and Calculating ROI

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Measuring the Success of Organization Development: A Step-by-Step Guide for Measuring Impact and Calculating ROI, by Patricia Pulliam Phillips, Lizette Zuniga, and Jack J. Phillips, examines the strategic role of organizational development (OD), explains the reasons for measuring OD efforts, and proposes a framework for measuring effectiveness. Ultimately, OD practitioners will be able to determine how particular OD interventions correlate with business results; determine areas for investments, modifications, and cessation; justify budget allocations; and be more accountable for how money is spent within their organizations.

You'll learn how to:

  • Make the business case for OD.

  • Take the steps to accurately measure the impact of your OD programs.

  • Develop, implement, and maintain successful OD programs.

Part I of the book explains the concept of ROI and outlines the steps to ensure accurate measurement of the effects of OD programs. Part II consists of case studies that show “evaluation in action,” providing a conceptual framework and workable suggestions for developing, implementing, and maintaining programs for measuring success in OD programs.

Book Details

  • ISBN: 9781562868734

  • Pages: 216

  • Publication Date: May 2013

  • Formats: Paperback, PDF

  • Product Code: 111320

About the Authors
Jack J. Phillips, Ph.D.

Jack Phillips, PhD, chairman of ROI Institute, is a world-renowned accountability, measurement, and evaluation expert. Jack provides consulting services for Fortune 500 companies and major global organizations. He also regularly consults with clients in manufacturing, service, and government organizations in 70 countries.

Lizette Zuniga

Lizette Zuniga is an organizational development consultant who specializes in measurement and cross-cultural talent development. She holds an M.S. degree in psychology from Georgia State University, and a PhD in leadership and HRD from Barry University. She co-authored the book Measuring the Success of OD with Jack and Patti Phillips, and has published several articles and case studies on needs assessment, ROI, and organizational culture.

Patti Phillips, Ph.D., CPTD

Patti P. Phillips, PhD, CPTD is CEO of ROI Institute and has been a driving force in the global adoption of the ROI Methodology®. Her work as an educator, researcher, consultant, and coach supports practitioners as they help organizations and communities thrive. Patti has authored and edited more than 100 books on measurement and evaluation.


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