ROI Basics, 2nd Edition

Content

Your Essential Guide to Calculating Return on Investment

Your Essential Guide to Calculating Return on Investment

Content

Build and refine your measurement and evaluation skills through ROI Basics, perfect for beginners challenged to implement a comprehensive evaluation process as well as those taking a proactive approach to accountability.

Build and refine your measurement and evaluation skills through ROI Basics, perfect for beginners challenged to implement a comprehensive evaluation process as well as those taking a proactive approach to accountability.

Content

Its five-level evaluation framework is comprised of:

Its five-level evaluation framework is comprised of:

• Content

  Level 1: Reaction and Planned Action

  Level 1: Reaction and Planned Action

• Content

  Level 2: Learning

  Level 2: Learning

• Content

  Level 3: Application and Implementation

  Level 3: Application and Implementation

• Content

  Level 4: Impact

  Level 4: Impact

• Content

  Level 5: Return on Investment.

  Level 5: Return on Investment.

Content

ROI Basics provides a baseline exploration of ROI for the talent development function and the steps to successful evaluation: evaluation planning, data collection, data analysis, and results optimization.

ROI Basics provides a baseline exploration of ROI for the talent development function and the steps to successful evaluation: evaluation planning, data collection, data analysis, and results optimization.

Content

In this second edition, experts Patti and Jack Phillips go deeper into aligning programs to the business, detecting payoff needs, and identifying specific business measures that need to improve. They explore how the process applies beyond training to talent development and suggest how new technologies can influence ROI adoption and implementation in your organization. This updated book offers a review of two essential—and often overlooked—steps in the ROI process: isolating program impact and sustaining momentum.

In this second edition, experts Patti and Jack Phillips go deeper into aligning programs to the business, detecting payoff needs, and identifying specific business measures that need to improve. They explore how the process applies beyond training to talent development and suggest how new technologies can influence ROI adoption and implementation in your organization. This updated book offers a review of two essential—and often overlooked—steps in the ROI process: isolating program impact and sustaining momentum.