Survey Basics: A Guide to Developing Surveys and Questionnaires

Content

A must read if you need to develop effective, valid, and reliable surveys.

A must read if you need to develop effective, valid, and reliable surveys.

Content

Learning and development professionals have embraced the concept of measurement, evaluation, and ROI. They know the importance of collecting valid, reliable data—but many want to build greater skills in asking the right measurement questions the right way. Experts in their field, Jack and Patricia Phillips have written a new book on measurement with Bruce Aaron, Survey Basics .

Learning and development professionals have embraced the concept of measurement, evaluation, and ROI. They know the importance of collecting valid, reliable data—but many want to build greater skills in asking the right measurement questions the right way. Experts in their field, Jack and Patricia Phillips have written a new book on measurement with Bruce Aaron, Survey Basics.

Content

Designed to be a quick, concise crash course on survey development:

Designed to be a quick, concise crash course on survey development:

• Content

  Design the instrument so that people find it easy to respond to.

  Design the instrument so that people find it easy to respond to.

• Content

  Ensure positive response rates.

  Ensure positive response rates.

• Content

  Watch for types of errors that can creep into survey results.

  Watch for types of errors that can creep into survey results.

Content

This book is a tool to help the L&D professional design and administer surveys and questionnaires. It describes the purpose of surveys and questionnaires, types of error that can creep into survey results, and considerations when developing specific survey questions. In addition, it offers advice to ensure positive response rates and how to design the instrument so that people find it easy to respond. The book includes content on validity and reliability, data analysis, and includes a chapter describing approaches to displaying data and reporting results.

This book is a tool to help the L&D professional design and administer surveys and questionnaires. It describes the purpose of surveys and questionnaires, types of error that can creep into survey results, and considerations when developing specific survey questions. In addition, it offers advice to ensure positive response rates and how to design the instrument so that people find it easy to respond. The book includes content on validity and reliability, data analysis, and includes a chapter describing approaches to displaying data and reporting results.