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Survey Basics: A Guide to Developing Surveys and Questionnaires

111319_Survey Basics: A Guide to Developing Surveys and Questionnaires
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A must read if you need to develop effective, valid, and reliable surveys.

Learning and development professionals have embraced the concept of measurement, evaluation, and ROI. They know the importance of collecting valid, reliable data—but many want to build greater skills in asking the right measurement questions the right way. Experts in their field, Jack and Patricia Phillips have written a new book on measurement with Bruce Aaron, Survey Basics.

Designed to be a quick, concise crash course on survey development:

  • Design the instrument so that people find it easy to respond to.

  • Ensure positive response rates.

  • Watch for types of errors that can creep into survey results.

This book is a tool to help the L&D professional design and administer surveys and questionnaires. It describes the purpose of surveys and questionnaires, types of error that can creep into survey results, and considerations when developing specific survey questions. In addition, it offers advice to ensure positive response rates and how to design the instrument so that people find it easy to respond. The book includes content on validity and reliability, data analysis, and includes a chapter describing approaches to displaying data and reporting results.

Book Details

  • ISBN: 9781562868093

  • Pages: 288

  • Publication Date: May 2013

  • Formats: Paperback, PDF

  • Product Code: 111319

About the Authors
Jack J. Phillips, Ph.D.

Jack Phillips, PhD, chairman of ROI Institute, is a world-renowned accountability, measurement, and evaluation expert. Jack provides consulting services for Fortune 500 companies and major global organizations. He also regularly consults with clients in manufacturing, service, and government organizations in 70 countries.

Bruce Aaron

Bruce Aaron, PhD, has more than 20 years of program evaluation experience, and has presented at international conferences of organizations such as ASTD, ISPI, SALT, AERA, FERA, EERA, AEA, and The Psychometric Society. Aaron has authored or co-authored dozens of presentations, articles, chapters, and books, including Isolation of Results: Defining the Impact of the Program with Jack Phillips, and a chapter for The ASTD Handbook of Measuring and Evaluating Training.

Patti Phillips, Ph.D., CPTD

Patti P. Phillips, PhD, CPTD is CEO of ROI Institute and has been a driving force in the global adoption of the ROI Methodology®. Her work as an educator, researcher, consultant, and coach supports practitioners as they help organizations and communities thrive. Patti has authored and edited more than 100 books on measurement and evaluation.

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