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AI in Instructional Design: Transforming Workflows and Content Creation

Research Report

AI in Instructional Design: Transforming Workflows and Content Creation

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As new technologies evolve at rapid speeds in today’s world, artificial intelligence (AI) remains the one technology that is top of mind for most professionals and organizations. While AI has existed for some time, it is just now becoming available to consumers and working professionals alike for everyday use. For TD professionals, and especially instructional designers, AI technology is quickly being embedded into everyday tools

As new technologies evolve at rapid speeds in today’s world, artificial intelligence (AI) remains the one technology that is top of mind for most professionals and organizations. While AI has existed for some time, it is just now becoming available to consumers and working professionals alike for everyday use. For TD professionals, and especially instructional designers, AI technology is quickly being embedded into everyday tools

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In AI in Instructional Design: Transforming Workflows and Content Creation, 232 TD professionals answered questions about how they use AI tools for day-to-day tasks, content creation, and the development of multimedia assets. It explores the types of AI tools they use, as well as how those tools affect course quality and the time it takes to create them.

In AI in Instructional Design: Transforming Workflows and Content Creation, 232 TD professionals answered questions about how they use AI tools for day-to-day tasks, content creation, and the development of multimedia assets. It explores the types of AI tools they use, as well as how those tools affect course quality and the time it takes to create them.

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Key findings include:

Key findings include:

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    80% of instructional designers use AI tools, and they mostly use generative AI as opposed to traditional AI.

    80% of instructional designers use AI tools, and they mostly use generative AI as opposed to traditional AI.

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    96% of instructional designers are concerned about copyright and intellectual property rights of AI-generated content.

    96% of instructional designers are concerned about copyright and intellectual property rights of AI-generated content.

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    Most instructional designers have experienced improvement in their ability to design courses when using AI tools.

    Most instructional designers have experienced improvement in their ability to design courses when using AI tools.

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    Instructional designers most commonly use AI tools to outline courses, storyboard, write learning objectives, create different types of training content, and develop voice-overs and narration.

    Instructional designers most commonly use AI tools to outline courses, storyboard, write learning objectives, create different types of training content, and develop voice-overs and narration.

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Book Details

Book Details

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    ISBN: 9781963392265

    ISBN: 9781963392265

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    Pages: 34

    Pages: 34

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    Publication Date: August 2025

    Publication Date: August 2025

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    Formats: PDF

    Formats: PDF

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    Product Code: 792512

    Product Code: 792512

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About the Authors

ATD Research

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ATD Research tracks trends, informs decisions, and connects research to performance. By providing comprehensive data and insightful analysis, ATD Research Reports help business leaders and workplace learning and performance professionals understand and more effectively respond to today's fast-paced workplace learning and development industry. Our research reports offer an empirical foundation for today's data-driven decision-makers, containing both quantitative and qualitative analysis about organizational learning, human capital management, training, and performance.

ATD Research tracks trends, informs decisions, and connects research to performance. By providing comprehensive data and insightful analysis, ATD Research Reports help business leaders and workplace learning and performance professionals understand and more effectively respond to today's fast-paced workplace learning and development industry. Our research reports offer an empirical foundation for today's data-driven decision-makers, containing both quantitative and qualitative analysis about organizational learning, human capital management, training, and performance.


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