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ASTD Research: Social Media: The Millennial Perspective (PDF Download)

791005_ASTD Research: Social Media: The Millennial Perspective (PDF Download)
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For PDF version: ASTDs _Social Media: The Millennial Perspective_ explores the business case for supporting and using social media technologies from the Millennials point of view. In just five years, potentially more than half of the workforce will be comprised of members of the Millennial generation (born after 1981) who have grown up immersed in technology and social media. For this generation, computers and collaborative technologies are an extension of who they are. This report provides business leaders with insight for a new strategic priority: to leverage the power of social media tools in order to maximize learning and increase the performance of the entire workforce. It also includes valuable results and recommendations to help executives, managers, and supervisors make strategic decisions that can positively affect organizational goals and growth, and leverage the power of social media and the Millennial generation. Product SKU: 791005 ISBN: 978-1-60728-859-6 Pages: 72 Publisher: ASTD Press

Book Details

  • ISBN: 9781562867522

  • Publication Date: September 2010

  • Formats: PDF

  • Product Code: 791005

About the Authors
ATD Research

ATD Research tracks trends, informs decisions, and connects research to performance. By providing comprehensive data and insightful analysis, ATD Research Reports help business leaders and workplace learning and performance professionals understand and more effectively respond to today's fast-paced workplace learning and development industry. Our research reports offer an empirical foundation for today's data-driven decision-makers, containing both quantitative and qualitative analysis about organizational learning, human capital management, training, and performance.

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