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TD at Work Guide

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Principles for Brain-Friendly Learning

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The case for designing learning aligned with the brain’s biology is strong. The L&D industry needs less ineffective learning. Learning professionals can apply research-based principles to increase the stickiness of learning. In this issue of TD at Work, Dana Alan Koch will:

  • Provide an overview of the brain as it relates to learning.

  • Explain the eight principles of durable learning.

  • Give suggestions on creating a culture of durable learning.

  • Describe the learner’s role in learning durability as they learn to learn.

The Tools & Resources in this issue are a Durable Learning Rubric, a set of Questions to Increase Durability, and a Reflection as a Retrieval Practice Form.


  • ISBN: 9781960231017

  • Pages: 20

  • Publication Date: April 2024

  • Formats: Paperback, PDF

  • Product Code: 252404

About the Authors
Dana Alan Koch

Dana Alan Koch is a learning scientist with 40 years of experience focusing on learning durability by researching, applying, and teaching the cognitive, technological, and social aspects of learning. Koch has researched the biology behind how the brain learns and uses that insight to teach others how to learn most effectively. He consistently works on grounding learning initiatives of all shapes and sizes in solid research and science. Most recently Dana led Accenture’s Institute for the Applied Learning Sciences where his team used the latest learning science research to enhance the quality and impact of learning initiatives.

Dana has a BA from Brigham Young University in Organizational Communications and an MA from Northwestern University’s Institute for the Learning Sciences. He authored the TD@Work publication on Principles for Brain-Friendly Learning published in 2024. He was a contributing author to the ATD Handbook for Consultants published in 2024, Leading the Learning Function published in 2020 and the ATD Talent Foundations Books published in 2018. Dana serves on the advisory board for the Brandon Hall certification program. He has also served as chair of the ATD Forum Advisory Group in 2013 and 2014 and on the ATD Public Policy Council and the editorial board of CTDO (Chief Talent Development Officer) magazine. He has been a regular presenter at conferences, a published author, and is co-host of the Learning Geeks podcast.

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