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TD at Work Guide

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Sales Kickoffs: Guide and Add Value

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Whether in person or remote, sales kickoffs prepare sales teams to meet company goals and objectives. They are also opportunities to celebrate those who exceeded their goals in the previous year. In this issue of TD at Work, Kathy Koultourides outlines the importance of SKOs. Further, she:

  • Details what the C-suite expects from the event and how that ties to the organization

  • Explains talent development professionals’ role in the event, including how to align it to C-suite expectations and what you need to know and implement for success

  • Advises how to create activities that align with organizational goals

  • Includes guidance and tips from sales leaders and frontline sales professionals

Book Details

  • ISBN: 9781952157028

  • Pages: 20

  • Publication Date: August 2020

  • Formats: Paperback, PDF

  • Product Code: 252013

About the Authors
Kathy Koultourides

Kathy Koultourides, CPTD, is the founder and principal of KKnow How, a sales training and performance improvement consultancy. During her career, she has led the sales training function for four Fortune 200 companies, collaborating with executive leadership to design and develop L&D activities at dozens of sales kickoff events using customized breakout activities to drive results.


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