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ASTD Research: Playing to Win Whitepaper

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Gamification and Serious Games is an ASTD and the Institute for Corporate Productivity (i4cp) research report that explores the use of gamification and serious games in organizational learning. This Study looks at responses of 551 business and learning professionals representing organizations across all sectors and of varying sizes and geographic locations that were collected in October and November of 2013. One in four (25 percent) said their organizations currently use gamification in learning, and one in five (20 percent) use serious games. Interviews with industry leaders from organizations such as BB&T and Sprint were also conducted to bring depth to the survey findings.

Book Details

  • ISBN: 9781562869038

  • Publication Date: February 2014

  • Formats: PDF

  • Product Code: 791304-WP

About the Authors
ATD Research

ATD Research tracks the latest trends, identifies practices that distinguish top companies, informs decisions, and connects research to practice and performance. We provide comprehensive data and insightful analyses through in-depth reports, quarterly indices and updates, case studies of winning programs and organizations, and webcasts featuring subject matter experts and executives.


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