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Dayna Williams has been supporting sales enablement leaders for the past 20 years, focusing primarily on sales talent selection and development initiatives. She has written sales training programs, led the creation of technology-enabled products to drive field adoption and is now currently working with investor funded companies that need to stand up their sales enablement functions from scratch. Dayna is also the co-creator of SELL and has been instrumental in guiding the focus of its programming to ensure its relevancy to the enablement profession.

Dayna Williams

The SELL conference has wrapped up, leaving behind fresh insights and practical knowledge. Let's take a look at some key insights from this year's event. 

ATD SELL 2024 Program Summary: Areas to Grow Seller Capability and Your Own

February 2019 - TD Magazine

For the sales enablement team, becoming a strategic business adviser starts with the decision to align.

Get Serious About Alignment

Remember to recognize your wins–even the small ones. 

Amplifying Your Wins – Scaling What Works Across Sales & L&D

Even the most mature enablement functions have gaps. Strong teams know how to spot the missing pieces and close them. 

Closing the Missing Pieces in Your Enablement Strategy

Start equipping your sellers for the age of caution.

From Indecision to Action—Equipping Sellers for Today’s Risk-Averse Buyers

Let’s delve into three ways that technology-savvy enablement leaders are using the newest platforms and capabilities to deploy consistent and effective sales coaching.

Ways That Sales Enablement Uses Technology to Enhance Sales Coaching

As autumn sets in, a palpable sense of urgency permeates the atmosphere. Sales leaders worldwide are scrutinizing their pipelines, refining forecasts, and crafting strategies to close deals. Simultaneously, discussions about the upcoming sales kick-o

The Q4 Push: How Sales Enablement Can Maximize Impact Down the Home Stretch

If you ask ChatGPT what it thinks its role is in enhancing and scaling sales training, it will point to three areas in particular. Each are summarized here.

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