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As chief marketing officer at RAIN Group, Erica Schultz leads strategy and execution for all aspects of marketing, lead generation, thought leadership development, and branding. She is a key member of the leadership team and successfully started a new sales training company that grew to be a recognized world leader within five years, winning awards such as Top Sales Training Company (by Selling Power Magazine and Training Industry).

Erica Schultz

Why virtual and self-study sales training is essential.

Integrating Virtual and Self-Study Elements Into Your Sales Training Mix

Even with the best tools at hand, and elite sellers on the roster, sales managers can struggle to hit the mark. Our research reveals three main ingredients of effective sales management—a model for top-performing sales managers.

Why Hiring the Best Sellers May Be a Losing Strategy

If you’re serious about sticking to your New Year’s resolution, here are three sure-fire ways you can increase your chances of following through.

3 Ways to Achieve Your New Year’s Resolution

You can build up your motivation by adopting the nine habits of extreme productivity.

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