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John LIvesay is the author of Better Selling Through Storytelling.

John Livesay

August 2020 - TD Magazine

Storytelling is in your DNA. When you tell a story, you become both magnetic and memorable. If you’re a sales professional, it’s whoever tells the best story who gets the sale. For L&D professionals, it’s about making a connection with learners.

4 Methods to Use Stories to Win People Over

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