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Rocki Basel, Ph.D. joined the Association for Talent Development (ATD) in 2022 as the associate director of research. Before joining ATD, she was a researcher for other national membership organizations. Her research interests include workplace culture, employee engagement, mental health, and organizational communication. She has a Ph.D. in communication studies from Kent State University.

Rocki Basel

December 2024 - TD Magazine

Use the State of the Industry report to see how your L&D data holds up against industry trends.

Compare and Contrast

Bridging Current and Future Skills Gaps

ATD Middle East Webinar Series: Critical Trends

Immersive learning has a bright future, with more than half of talent development (TD) professionals agreeing that it will dominate the future of TD.

Organizations Are Excited About Immersive Learning—But Not Ready to Commit

December 2023 - TD Magazine

Benchmark your company’s talent development data against industry standards from ATD’s 2023 State of the Industry report.

Get Your TD Yardstick Ready

ATD Research will be discussing the data and findings of their latest research study on TD salaries. 

In this webinar we will investigate key questions about salary and benefits for TD professionals. 

Check back soon for key findings from the study. 

The Human-Tech Interface: Finding the Right Blend in Learning Design

ATD Research will be discussing the data and key findings of the latest research study on microlearning. In this webinar we will discuss how microlearning has (and hasn't) changed over the years, talk about the primary delivery methods used for this type of learning, as well as discussing typical activities organizations include in microlearning. Check back soon for key findings from the study. 


	 


ATD Research: Microlearning

Join us for an exciting discussion about the rise of AI in sales coaching. In this fast-paced, 30 minute webinar, we'll be discussing the latest ATD research. Some of the key findings from the report include: 


	79% of respondents said their AI-enabled coaching improved the quality of customer interactions for their salespeople. 
	66% of organizations using AI-enabled coaching rated the ROI of their coaching program as good or excellent. 
	91% of organizations using AI-enabled coaching said their median salesperson met or exceeded their sales goals. 


Join us to discover the key differences between organizations that are using AI-enabled sales coaching compared to organizations that are only using traditional coaching methods. We'll conclude the webinar with a few action steps that you can take if you want to incorporate AI-enabled sales coaching at your organization. And, if you are already using it, we'll give you some tips on how to maximize your coaching program!

ATD Research: The Rise of AI in Sales Coaching 

ATD Research will be discussing the data and findings of their latest research study on skills gaps for government employees. 

In this webinar we will concentrate on what contributes to the skills gap, the current state of the skills gap, who is responsible for closing the skills gap, and methods to address the skills gap. 

Key findings from this report include: 


	76% of TD professionals think there is currently a skills gap in the government workforce. 
	78% of TD professionals expect a skills gap in the government workforce in the future. 
	96% of TD professionals think there is a major or minor skills gap in managerial and supervisor skills. 
	96% of TD professionals think there is a major or minor skills gap in project management skills. 
	72% of government agencies are using live, instructor-led traditional classroom training to bridge skills gaps. 
	66% of government agencies are using coaching to bridge skills gaps. 


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