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Vishal Shah is a co-founder of LearnCore, a learning technology that helps sales learn by doing. Leading Fortune 1,000 companies including LinkedIn, CDW and Pearson use LearnCore to power high stakes training initiatives. Vishal is also a co-founder of Catapult Chicago, a shared space for mid-stage start-ups. Vishal has been involved with early and mid-staged technology companies for several years in a number of capacities. Prior to founding LearnCore and Catapult Chicago, he worked at GrowthPoint Technology Partners, an investment bank in Palo Alto. Vishal was named to Chicago’s Tech 50 and is a graduate of the University of Michigan.

Vishal Shah

Here are a few real-world examples to implement a competitive video strategy within your sales organization.

Best Types of Video for Sales Enablement

Scaling Engagement and Learning With Sales Coaching

The Modern Approach for Sales Training: Global + Local Approach

3 Key Ways to Jump the Sales Achievement Gap

The Bad News: When sales teams are under-trained and unprepared to use sales enablement tools effectively, firms can spend a lot of time, energy and resources accomplishing very little. The Good News: A well-designed, current training program within a culture of learning cultivates primed sales reps, willing and eager to learn and use new tools and understand product enhancements. Anyone who understands sales success knows there is more to it than great tools. But more often than not, when something isn’t working as expected—when sales isn’t selling as fast or as much as we hoped—we start searching for a silver bullet to magically resolve the situation. But sales enablement tools alone are not the answer. In any discipline “practice makes perfect” and providing ongoing training bridges the gap between initial training/onboarding and on-the-job performance. On average, we’re spending $5,000 annually, per employee, on sales training. Yet 85 percent of buyers report that meetings with sales people are ineffective. With so much at stake, sales organizations are constantly on the lookout for surefire ways to change behavior, improve sales productivity, and help clients see a clear path to value. Despite heavy investments, this data shows that sales teams are unprepared to address the needs of buyers: being knowledgeable about the company is just a part of sales training. We’re all guilty of setting (sometimes unrealistic) strategic goals for sales, and when this happens it’s sales management’s responsibility to keep it simple and protect the sales training process. Sales Management Priorities Must Shift It’s the responsibility of sales management to meet the need for ongoing, updated training, though it’s clear that some of us are failing. Even though we know sales training should be coordinated, regular, and built for all learning types, this clearly isn’t the norm. In fact, data from Brainshark's 2014 State of Sales Training: Trends and Challenges reports that only 32 percent of firms describe their current sales training programs as “effective.” Meanwhile, 48 percent of sales training pros say their organization’s sales training content isn’t engaging. Even further, 25 percent say the materials created don’t match sales teams’ needs. All this means that there is significant room for improvement for sales training. According to Sales Readiness Group, “one way to clarify expectations of everyone involved and specify what is supposed to happen after the training is to \[…\] create a customized “Sales Manager Reinforcement Guide” that outlines the activities and steps the sales manager can take to support the program, and suggest a timeline for completion.” Change doesn’t happen quickly or easily, but when the existing sales team is successful the rewards are worth the work.

Bridging the Gap from Knowing to Doing in Sales

Using Video to Improve Sales Productivity and Performance

Lisa Rothstein, a New Yorker Magazine cartoonist and Fortune 500 visual facilitator, transforms complex business challenges into clear visual stories that drive results. Through her P.L.O.T. framework and playful teaching style, she helps leaders get buy-in for their ideas. A former Madison Avenue creative director, Lisa brings two decades of international experience to her workshops. Her book "Drawing Out Your Genius" (May 2025) shares visual thinking techniques anyone can master.


Lisa Rothstein

Brandy Agerbeck of Loosetooth.com writes, speaks, and teaches on the power of drawing as your best thinking tool. She celebrates 20 years as a graphic facilitator, mapping out her clients’ complex conversations in live, large-scale drawings. Her 2012 book, The Graphic Facilitator’s Guide: How to use your listening, thinking and drawing skills to make meaning, quickly became a bible of the field. Agerbeck follows this much-loved volume with her new book for every visual thinker, The Idea Shapers: The power of putting your thinking in your own hands. Cultural analyst Patricia Martin calls it, “A new alphabet for the visual age.”  Blending her experience in speaking, teaching, and facilitating, Agerbeck delivers interactive, customized keynotes and workshops. In her engaging and productive sessions, she demystifies drawing to develop everyone’s thinking skills so participants can learn more easily, reduce overwhelm, communicate clearly, and think critically. You can see her in action in her 2013 TEDxWindyCity talk, “Shape Your Thinking.”

Brandy Agerbeck

In this video, Tim Slade and Bianca Woods answer questions about visual design for e-learning.Questions answered in this video:-“What tips can you share for selecting fonts and colors for my e-learning courses?” (2:19)-“How can you follow your company’s brand guidelines without all your e-learning courses looking exactly the same?” (5:04)-“How do you keep your e-learning courses looking visually consistent when you have multiple developers?” (8:39)-“What are the most common e-learning visual design mistakes that I should avoid?” (11:47)-"What are the most important visual design considerations when designing for accessibility?” (15:23)-“What are your top visual design tips for increasing and retaining learner engagement in an e-learning course?” (20:23)Connect with Tim Slade on:-LinkedIn: linkedin.com/in/sladetim/-Twitter: twitter.com/sladetimConnect with Bianca Woods on:-LinkedIn: linkedin.com/in/biancawoods/-Twitter: twitter.com/eGeeking-Instagram: instagram.com/InstructionsAndDirectionsInterested in submitting a question for a future video? Each month, we’ll solicit your questions on LinkedIn and Twitter around a common topic. You can submit your questions by posting on LinkedIn or Twitter with the #ATDAskATrainer hashtag. Check out the complete ATD Ask a Trainer advice column at https://www.td.org/atds-accidental-trainer-podcast.

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