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Alan Perry

Leadership counts at Sears

ATD developed the talent development framework and puzzle to help practitioners understand the different components of talent development and how organizations can build their own frameworks to address their unique needs. This blog series explores each component of the talent development framework, why it’s important to the field, and what resources ATD offers to practitioners who want to learn more.Evaluating Learning ImpactEvaluating learning impact involves the use of learning metrics and analytics to measure the effectiveness of learning solutions. In Utilization Focused Evaluation: The New Century Text, Michael Quinn Patton defines evaluation as “the systematic collection of information about the activities, characteristics, and outcomes of programs to make judgments about the program, improve program effectiveness, and/or inform decisions about future programming.” Evaluating learning impact has long been considered a daunting task. And, as a recent ATD study shows, only 35 percent of talent development professionals “reported that their organizations evaluated the business results of learning programs to any extent.” A different approach is needed. First talent development professionals who want to evaluate learning impact must know what specifically they want to measure and how they want to measure it. According to learning expert Patti Shank, the biggest mistake many make in evaluating the impact of learning is just testing recall. Just because people have learned something does not necessarily mean that they’ll apply it or understand its importance on the job. Real assessment comes from observation, providing feedback, and evaluating results. There are several models to evaluate learning, such as Kirkpatrick’s Four Levels and Phillips’ Evaluation Model. Kirkpatrick’s Four Levels is likely the most commonly known evaluation model, with a four-level program that follows a path of reaction, learning, behavior, and results. The fourth step is the most important, because the results show outcomes and overall effect of the learning in practice. Regardless of the evaluation strategy used, when collecting data, it is also important to use a variety of tools such as surveys, interviews, and analytics to get a full picture. To be competent at evaluating learning impact, the ASTD Competency Study (Updated now to ATD Talent Development Capability Model™)  identifies skills that talent development professionals need to exhibit:• Identify customer expectations.• Select appropriate strategies, research design, and measures.• Communicate and gain support for the evaluation plan.• Manage data collections.• Analyze and interpret data.• Apply learning analytics.• Make recommendations to aid decision making.Measuring learning impact encourages higher-quality work, resource prioritization and allocation, and accountability. Measurement data are invaluable to organizations that are strategically using talent development efforts to achieve growth and efficiency objectives. Competency in evaluating learning impact is imperative to becoming a real business partner in the organization.We’ve assembled some additional resources to explore:• Use analytics to improve your organization’s evaluation of learning. • Discover new ways of measuring learning. • Learn how improving performance management can help learning impact. • Measure learning using evaluation and not testing. • Consider a new way to look at Kirkpatrick’s four levels. • ATD Research: Evaluating Learning: Getting to Measurements That Matter•Evaluating the Impact of Training by Scott B. Parry• For more information on training delivery and other major components of talent development, check out the ASTD Handbook, 2nd Edition (Updated now to the TDBok™ Guide, 2nd Edition). • Take a deeper dive into evaluation with ATD’s Evaluating Learning Impact Certificate Program.

The ATD Talent Development Framework: Evaluating Learning Impact

How To Plan A Lesson

Imposter phenomenon, also often referred to as imposter syndrome, can surface across every industry and at all levels. It’s the internal belief that we’re not good enough, not adding enough value, not truly qualified for the roles we hold, or that we won’t be able to handle the challenges ahead. This persistent self-doubt can undermine confidence and performance and significantly disrupt productivity, even in the most capable professionals.According to Korn Ferry’s 2024 Workforce Global Insights report, 71 percent of US CEOs report experiencing symptoms of imposter syndrome, a reminder that feelings of self-doubt and inadequacy aren’t limited to early-career professionals. In fact, the report highlights that imposter syndrome tends to grow stronger as individuals rise through the ranks, affecting leaders from supervisors to the C-suite.Coaching is one of the most powerful tools leaders can use to help their teams manage imposter syndrome and unlock higher performance. Coaching has been shown to reduce self-doubt and feelings of inadequacy by up to 40 percent (Journal of Behavioral Science, 2011).Once imposter syndrome is recognized, it’s important to develop an intentional plan to address it. Coaching through imposter syndrome isn’t just helpful; it’s a core leadership skill. When team members doubt their abilities, leaders have an opportunity to shift that narrative through thoughtful, meaningful conversations. The following one-on-one coaching questions are designed to help team members reframe self-doubt, reconnect with their strengths, and move forward with clarity. Organized into four practical stages—Awareness, Intention, Options, and Action—this framework helps guide meaningful reflection and support lasting growth.AwarenessAwareness begins with helping individuals recognize and name what they’re feeling. Imposter syndrome often thrives in silence, with many high performers not realizing their self-doubt has a name. By giving language to the experience, leaders normalize it and create space for growth.Potential Coaching Questions:When do these feelings of self-doubt tend to show up?What types of situations tend to trigger these thoughts for you?What do you typically do when these thoughts show up?How do these thoughts affect your confidence or performance?What would a trusted peer or mentor say about your performance in this area?IntentionIntention is about clarifying how someone wants to think, feel, or show up differently. It shifts focus from self-doubt to possibility, setting a meaningful goal that provides direction and purpose, not just a way to escape discomfort.Potential Coaching Questions:How would you like to feel in this situation instead?What would confidence look like for you here?What’s important to you about showing up differently?What would it mean for you to trust your experience or abilities?What does “success” look like?OptionsThis stage is all about possibility. It invites the person to consider different strategies, perspectives, or support systems that could help them shift their experience or behavior.Exploring options provides flexibility and choice, reminding people that they’re not stuck.Potential Coaching Questions:What have you done in the past that helped you move through doubt?What are some different ways you might approach this challenge?What support do you need?If you had full confidence, what would you do?Action Action focuses on helping the person choose one attainable next step that builds momentum and confidence. Imposter syndrome often leads to overthinking or avoidance, so taking action reinforces a sense of capability, turns insight into movement, and reminds the person that progress is possible.Potential Coaching Questions:What’s one small action you can take this week to build confidence?What will you do to challenge the inner critic the next time it shows up?How will you check in on your progress or growth?Who can support or encourage you as you take this step?How will you celebrate success?Want to learn more about the power of coaching? Join us at the ATD Coaching Conference for our session, “The Power of Practice: Making Coaching a Habit” (coachingconference.td.org/agenda/) on Wednesday, August 20, from 1:30–2 p.m. ET.

Coaching Through Imposter Syndrome: A Four-Step Framework

8.4 trillion dollars.That's how Jean-Marc Laouchez quantified the impact of the talent crunch on today's organizations. Laouchez leads the Korn Ferry Institute and the Korn Ferry Academy, and recently delivered the opening keynote at Degreed’s annual innovator’s conference, LENS.So how best to make sense of such a staggering figure?Insight #1: People are your number 1 capital.In his welcome message at LENS, Degreed CEO Chris McCarthy reminded leaders that "technology and products can always move faster than organizational change."There is still a disconnect between what learning and development (L&D) leaders communicate as a top priority to the CEO (investing in people) and what the board/shareholders prioritize (investing in technology). \[4\] That there is disparity between how these two stakeholder groups view strategic priorities is unsurprising. In fact, even in high-performing companies, it's estimated that less than 30% of employees correctly identify organizational strategy. \[5\]The advantage of clearly communicating to all audiences that "people are the #1 asset" is that this clarity empowers employees to move quickly and confidently in alignment with goals. In their book, Talent Wins, Charan et al. go further to emphasize that executives and boards must recognize that talent, even more than strategy, is what generates value. \[1\] Laouchez laid out a clear plan of action that challenges organizations to pursue change by understanding how to "maximize internal talent to capture future value." \[4\]Insight #2: Define and develop the right skills, for the right jobs, for the right talent.Laouchez shared a study that Korn Ferry conducted with the World's Most Admired Companies (WMACs), where less than half of those organizations felt their talent had the right skills and capabilities to execute strategy. \[3\] This finding aligns with PwC's 21st Century CEO Survey where "80% of CEOs say they’re worried and 38% are extremely concerned about availability of digital skills in their country." \[9\] The conversation around the skills gap is complicated by the argument that employers should focus on increased wages—oversimplifying the problem to one of supply-and-demand driven primarily by the price of labor. Gartner's Marcus Chiu explains that for the many employers who are already willing to pay more, this solution is fraught with diminishing returns. \[2\]So what happens when there's a high supply of workers? The LinkedIn Workforce Report for September 2018 analyzes migration trends between major U.S. cities and which cities present the largest skill gaps. Interestingly, although Austin, TX gained the most workers in September 2018, this city also ranked among the top 10 cities with the largest skill shortages. \[6\] This suggests that an influx of workers is not always enough to solve the mismatch between the skills workers have and the skills employers need.It is worth noting that "more than one-half of employees rated opportunities to use their skills and abilities at work as a very important contributor to their job satisfaction." \[10\] This signals a shared value: Both workers and employers want to match skills to roles. Everyone now has access to the millions of courses, books, articles, videos, apps, podcasts, social networks, and other learning content. Key to building the skills needed to win is for employers to connect that content to skills, and then connect those skills to jobs.Insight #3: Make learning work by balancing outcomes, capabilities, and purpose.Culture—this is what ties it all together. A digital learning strategy that connects content to skills and skills to jobs must be anchored in a strong culture. If the digital building blocks for a highly-skilled workforce are firmly set on the cornerstone of a talent-first agenda, the organizational culture can thrive. \[1\] A culture of continuous learning is a competitive advantage, and is key to attracting talent—especially Millennials. \[8\] Laouchez outlined a three-point framework for how employers can drive a strong learning culture \[4\]:● Purpose: Come and work with us, and be who you are.● Capabilities: Do what you are good at, or do what you like, and master it.● Outcomes: We are going to put the needed resources behind you to achieve the desired results.Technology alone is not the magic bullet. In this paradigm, technology is an enabler—one that helps drive a disproportionate return on talent. This framework is also about nurturing trust between the organization and its talent to capture future value. Shane O'Leary references Daniel Coyle to explain that organizations like IDEO, Google, and Pixar integrate purpose and profit because they "build a common purpose, share vulnerability, and create psychological safety." \[3\] \[7\] Another way to build trust is to reward the talent that generates outsize value for the organization. Developing a roster of top-skilled talent is not just about the talent at the top. Further, those value creators can be many positions distanced from the CEO. \[1\] A flash of genius almost never sparks in alignment with organization hierarchies, but instead comes "from a volume of random ideas by lots of different people with different perspectives." \[3\]Want to learn more? Check out this pathway that includes the sources cited throughout the post.\*\*\*Charan, R., Barton, D., & Carey, D. C. (2018). Talent wins: The new playbook for putting people first. Boston, MA: Harvard Business Review Press.Chiu, M. (2018, June 4). Can US Employers Close the Skills Gap With Higher Wages Alone? Probably Not. Retrieved from https://www.cebglobal.com/talentdaily/can-us-employers-close-the-skills-gap-with-higher-wages-alone/COYLE, D. (2017). CULTURE CODE: The hidden language of highly successful groups. S.l.: BANTAM.Laouchez, J. (2018, October 4). L&D Strategy: How to Win the Battle Between People and Profits. Keynote speech presented at LENS 2018 in New York, New York.Leppert, J., & Kotter, J. (2014, June 9). When CEOs Talk Strategy, 70% Of The Company Doesn't Get It. Retrieved from https://www.forbes.com/sites/johnkotter/2013/07/09/heres-why-ceo-strategies-fall-on-deaf-ears/#240067ed3663LinkedIn. (2018, September 11).LinkedIn Workforce Report | Atlanta | September 2018. Retrieved from https://economicgraph.linkedin.com/resources/linkedin-workforce-report-september-2018O'Leary, S. (2018, July 8). The surprising reason why IDEO, Pixar & Google prioritise 'psychological safety' to win the battle for better ideas... Retrieved from https://www.linkedin.com/pulse/surprising-reason-why-ideo-pixar-google-prioritise-safety-o-leary/?lipi=urn:li:page:d\_flagship3\_profile\_view\_base\_recent\_activity\_details\_all;sdxb2rg3S8mRhNOmIoT35A==&licu=urn:li:control:d\_flagship3\_profile\_view\_base\_recent\_activity\_details\_all-linkPalmer, K., & Blake, D. (2018). The expertise economy: How the smartest companies use learning to engage, compete, and succeed. Boston, MA: Nicholas Brealey Publishing.PricewaterhouseCoopers. (2018, January 22). Key findings on talent: 21st CEO Survey. Retrieved from https://www.pwc.com/gx/en/ceo-agenda/ceosurvey/2018/gx/deep-dives/talent.htmlSHRM. (2016, November 16). 2016 Employee Job Satisfaction and Engagement: Revitalizing a Changing Workforce. Retrieved from SHRM.

What the World's Most Admired Companies Are Extremely Concerned About

With more than 30 years of training and consulting, Hisashi Maru has a comprehensive knowledge of adult learning instructional design. He joined Fuji Xerox Learning Institute (now PERSOL Research & Consulting Inc.) in 1992 as a new graduate. After progressing through roles as a sales representative, sales section manager, and branch manager of the West Japan Branch Office, Hisashi shifted focus to sales organization development consulting.As an integral part of a team dedicated to driving sales results, Hisashi provides hands-on guidance and support, fully immersing himself in his clients’ sales organizations. He focuses on long-term engagement through six-to-12 months of practical support. Through interviews and joint sales activities, Hisashi’s approach is to assess the current situation, plan and execute a sales force transformation, and provide review and feedback for continuous improvement.Hisashi is a certified trainer in various sales and leadership development programs, including Korn Ferry’s Professional Selling Skills; Miller Heiman’s Strategic Selling, Conceptual Selling, and Large Account Management Process; Achieve Global’s Adult Learning Techniques and Professional Selling Skills; and Hogan Assessments. Additionally, he is certified as an instructor of the Matsudaira Institute’s Personality Inventory and Learning International’s Professional Selling Skills.

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