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Ben Taylor is the content marketing manager at Richardson, a global sales training and performance improvement company focused on helping you drive revenue and grow long-term customer relationships. Our market-proven sales and coaching methodology combined with our active learning approach ensures that your sales teams learn, master, and apply new behaviors when and where they matter most — in front of the buyer.Ben has an MBA in finance from LaSalle University and more than a decade of business and writing experience. He has covered content for brands, including Nasdaq, Barclaycard, and Business Insider.

Ben Taylor

Ben Taylor lays out a plan salespeople can use to help clients overcome decision fatigue.

Successful Negotiations Are About Preparation, Leading, and Making Parole

Sprint coaching aims to make the developmental process iterative and flexible. This solution applies an agile approach consisting of a prepare, engage, advance framework. Here is how it works:

Coaching Your Team to Find Their Stride

With sprint prospecting, sales professionals develop the agility to track those changes, deliver on-point messaging, and win the sale. Here are the three guiding principles of sprint prospecting.

3 Guiding Principles of Sprint Prospecting

While virtual selling presents an exciting new opportunity for sales teams, it also creates new traps for sellers unprepared to effectively connect with clients in a virtual setting.

How to Avoid Common Mistakes Made in Virtual Selling

Buyers’ journeys are dynamic, iterative, and non-linear. The factors critical to an effective enablement strategy must account for this twisting path.

How Effective Sales Enablement Teams Track the Buyer’s Journey

A sales academy is a structured system for driving the sales professional’s performance through their career.

Building and Sustaining a Sales Academy

A few simple “do’s” and “don’ts” for sales enablement teams aiming to align sales and marketing.

Can Sales Enablement Solve the Rift Between Sales and Marketing?

Gamify Sales Training to Boost Learning Transfer

Building the skills to use storytelling in sales conversations is a process that can be broken down into three parts.

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