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Dr. Jacquelyn D. Brown is the chair of Business Foundations and Dean's Teaching Faculty Fellow in the School of Business at George Mason University, where she also teaches professionals skills courses. She was recently awarded the AY2022-2023 Curriculum Impact Grant for The Business of Diversity, along with colleague Cameron Harris, and has received teaching awards, such as the Outstanding Business Foundations Faculty and Outstanding Contributions to Teaching.

Jackie Brown

Prioritizing everyday acts of kindness in education is critical to support individual well-being, societal impact, and organizational success, and we are all a critical piece of the solution. George Mason University launched the Mason Chooses Kindness initiative in 2020 to inspire its community to engage in intentional kindness by doing caring and generous deeds every day. They are now working tirelessly to encourage others outside our community to do the same. Why? Kindness is always the right thing to do for society, especially in a world that has been termed “on fire,” and research links kindness-centered cultures to positive business outcomes for society, indicating that fostering inclusive, kindness-based cultures is an essential leadership skill. At the Costello College of Business at George Mason University (Costello), they passionately believe leaders educated in environments where kindness reigns are more likely to carry that value into the workplace and navigate a complex and diverse world in ways that benefit society at large. An extensive (and growing) body of research has revealed direct correlations between kindness-centered corporate cultures and positive business outcomes. For example, Mandy O’Neill, professor of management at Costello and senior scientist at George Mason’s Center for the Advancement of Well-Being, has conducted research on this topic. She and her colleagues have found that organizations with cultures of “companionate love” (affectionate bonding between co-workers) can weather higher levels of collective anxiety without incurring increased operational costs or experiencing greater employee burnout, which can have a societal ripple effect. Education can and should happen everywhere — thank you ATD for accentuating this point— therefore our ask for each of you is to intentionally embed kindness into your daily interactions personally and professionally. We challenge you to think when you see less-than-kind behavior, to stop and ask yourself “If not ME, then who?” and act to lead with kindness to affect those around you. The following is excerpted from George Mason University’s 30 Days of Kindness Calendar.An Individual Roadmap to Kindness:Give someone a genuine compliment.Take a break to prevent burnout.Ask someone what they enjoy doing (and consider doing it with them).Practice active listening.Give thanks before a meal.An Organizational Roadmap to Kindness:Identify kindness champions.Align with strategy.Secure commitment from leadership.Foster true engagement.Measure progress. For more details, refer to our article in AACSB Insights. The ripple effect of doing so is proven. And as Adam Grant so nicely stated in his book Think Again, “When we think about how to plan our lives, there are few things that take priority over happiness…it’s one of the three unalienable rights in our Declaration of Independence.” Yet how many of us intentionally create steps to make this happen in our personal and professional lives? If not you, then who? Be the change. 

An Approach to Intentional Kindness: “If Not Me, Then Who?”

Organizational focus on structural change from above, while an important step to meet immediate diversity and equity goals, also needs to address interventions at the individual level to create a truly transformative culture of trust and belonging.

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