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James P. Dee

Effective Conference Leadership

Mason Holloway has an extensive professional background, including 15 years in senior management and consultative positions working in business consulting, business operations, sales, and human performance improvement (HPI). He is a senior analyst, performance technologist, and experienced practitioner of the HPI processes. He has demonstrated skills and expertise in assisting companies in meeting and exceeding aggressive and competitive organizational goals and improving overall business results through HPI processes. Holloway's clients have included The U.S. Navy, National Technical Information Service, L.L. Bean, Social Security Administration, Accelera Corporation, ServiceMaster, and Microsoft. Early in Mr. Holloway's career he focused his skills in the development of marketing and sales programs working with Cellular One (now Cingular). Holloway went on to found and develop a nationally recognized publishing company, serve as digital content delivery consultant to a major content provider, and work with a team developing a contextual learning management system for the United States Government, among other achievements. As a respected consultant in the areas of training delivery and performance, Holloway applies the combination of his extensive real world business experience and acumen with a deep understanding of the fundamental principles of performance in the service of accomplishing business goals. Spanning the disciplines of performance, learning, and development, Holloway's work has included performance-based information taxonomies, performer-centric call center interface design, the development of a contextual learning engine, extensive front-end analysis, online content development and delivery, and performance-based curriculum development. Most recently, working with partner Dennis Mankin, Holloway led the design and development team in the creation of Performance DNA, the most comprehensive and effective tool set for analyzing human performance. Performance DNA has been co-copyrighted by Platinum Performance Group and ASTD and is the only methodology taught in the prestigious HPI certificate program. He graduated with from University of Maryland with B.A. in English and business and continued his graduate studies in management at James Madison University.

Mason Holloway

Deepti is a Digital Producer at Be Learning (Australia). She spends her days working with clients and teams of creative professionals producing engaging and effective integrated creative learning experiences. She works closely with a wide variety of clients in the financial, government and private sector to create story driven content often cutting through thousands of pages of written content. She has over 10 years of experience in producing award-winning television programs, short films, editorial projects, narrative learning films, animations, illustrations, games and online learning experiences in Asia and Australia. She is a qualified multiplatform producer with a focus on story telling and Gamification. Online communities, films with a focus on driving change, social games and all things that beep are just a few things she is passionate about.

Deepti Sachdeva

First impressions have gone digital, and people—whether a headhunter for a Fortune 500 company, curious colleagues, or fellow conference participants—are meeting the digital you even when the real you is otherwise occupied. Within the pages of Digital You: Real Personal Branding in the Virtual Age, William Arruda makes the case for why the digital you “needs to be as magnetic, human and engaging as the real you.” More importantly, he details with great clarity exactly how to make that possible.When Arruda—founder of Reach and CareerBlast.TV—penned this book, people knew little about personal branding. Even today, many people cannot tell you precisely what branding is about. And if you really what to render someone speechless, ask them to tell you about their personal brand.Cleanly divided into four parts, Arruda’s thorough guide on personal branding describes the different versions of you: real, virtual, visual, and social. Readers begin the journey to strengthen their virtual presence by gaining a deeper understanding of who they are in real life.Fun facts, pop quizzes, and brand hacks strategically scattered throughout Arruda’s book facilitate introspection and help make your journey to discovering the digital you an interactive and intriguing experience. By the time you are halfway through this 200-pager, you will have gained insights into your own personal brand and will have been tasked to use those insights to create a bio that’s LinkedIn ready.Arruda wants readers to see digital branding as an exercise in translation—that is, translating your own real-world narrative into a healthy digital brand. He guides you to uncovering and building your personal brand but takes it a step further by describing how to manage your digital presence in virtual spaces, such as LinkedIn. By offering practical tips from how to make your mark in virtual meetings to how people with common names can stand out online, the book is the prototype of practicality.Another highlight of Arruda’s read on personal branding is the comprehensiveness of his perspective. He explains how others qualitatively and quantitatively evaluate individuals’ online presence. A struggling virtual presence says much more about you than you realize, Arruda suggests. Lots of content about you online could mean you must have something to say, while little or no content may send the opposite message.Many will find that this isn’t a one-time read to pass on to a colleague but rather a comprehensive reference tool for professionals who choose not to leave their digital presence to happenstance. In plainly laying out the principles of personal branding, Arruda eradicates all excuses for readers to have digital brands that struggle to represent their true competence or charisma. “All strong brands are clear about their story,” says Arruda. Pop quiz: What’s yours?Join Arruda on Wednesday afternoon at 4 p.m. ET for a live session, where he will answer questions about personal branding.Share your ATD Virtual Conference experience on social media. #ATDVirtualConference

Make a Digital First Impression

Christina Lorenzo is an award-winning creative medical education designer with extensive experience in medicine, science, multimedia, and adult learning that translates into innovative and effective learning solutions. She currently runs her own medical illustration business, Creative Med Ed Design, and works as a manager of game-based learning at the American College of Chest Physicians.Lorenzo earned a master’s degree in biomedical visualization from the University of Illinois at Chicago, and a bachelor’s degree in human physiology from Boston University. In between her academic studies, she gained a deep understanding of patient-centered care, surgical procedures, and multidisciplinary in-hospital teams through her career in clinical research in emergency medicine at Brigham and Women’s, cardiac electrophysiology at UC San Diego, and kidney transplantation at the California Institute of Renal Research. Lorenzo’s knack for efficiently onboarding principal investigators and fellows on exhaustive protocols and for developing techniques to ensure patient compliance was the catalyst for her to specialize in educating clinicians and patients and ultimately launch CME Design.At the American College of Chest Physicians, Lorenzo is experimenting beyond the traditional boundaries of CME with bite-size, branching games and gamification techniques. Her passion is further fueled by her role as the liaison to the innovations subcommittee, with whom she collaborates to design and test new online learning techniques.Lorenzo is a member of the ACCME, IACME, Learning Guild, and AMI and actively shares her best practices and expertise with fellow educators through think tanks, conference sessions, and webinars.

Christina Lorenzo

Koreen Pagano, co-founder of Rising Tide Cooperative, is a globally recognized executive with deep expertise in skills strategy, AI transformation, analytics, learning technology, and immersive experiences. Koreen previously founded Tandem Learning, where she pioneered immersive learning through virtual worlds, games, and simulations. She has since held product leadership roles at Lynda.com, LinkedIn, D2L, Degreed, and Wiley. In her current role, Koreen advises on AI and skills transformation initiatives in companies large and small. Koreen is a seasoned international speaker and author of two books, Immersive Learning and Building the Skills-Based Organization. She lives in Carpinteria, CA, where she raised her seven (now adult) children with her adventure partner, John. Koreen is a certified Master Gardener and helps run the family business, Night Owl Ciderworks.

Koreen Pagano

Alison A. Carr-Chellman is currently the head of the Learning and Performance Systems department in the College of Education at the Pennsylvania State University. She earned her undergraduate in elementary education and taught school briefly before returning to school for her masters degree in Instructional Design, Development, and Evaluation, both at Syracuse University. She worked at a tutoring center while in Syracuse, followed by work as a trainer of jet fighter pilots at McDonnell Douglas in Denver, CO. She subsequently returned to graduate school in Instructional Systems Technology with a focus on Educational Systems Design at Indiana University in Bloomington. She then started examining broad system-wide changes in schools and how to affect and sustain them. She became enmeshed in research and theories with a particular interest in the underserved and silenced among those engaged in school change and policy-making. This led Ali to a position at Penn State in their Instructional Systems graduate program. Here, her own research focus remained on systemic change of schools and how technology can be used to increase innovation and the creation of learning environments. About this time, Ali had twin sons and a daughter just a year after. Her experiences in schools around her own children dramatically affected her current research efforts, which are aimed at a deeper understanding of the experiences of boys in schools and how to re-engage them within a digital media learning framework. Her current research and teaching includes work with games in schools, both educational and commercial/entertainment. She is currently interested in the attitudes of teachers and parents toward gaming in the classroom and has a TED talk on the topic of using games to re-engage boys in their own schooling.

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