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Joan Peterson is the vice president, master facilitator, and leadership coach at Bluepoint Leadership Development. She is a highly skilled facilitator and coach with over 25 years of hands-on experience working with leaders at all levels and industries. Her areas of expertise include helping organizations, teams, and individuals understand how to lift the performance of others, improve team execution by way of innovation and creativity, and create an aligned and engaged organization to deliver on its vision. 

Joan Peterson

Joan Peterson Education Session at ATD25. 

Coaching and Culture: How to Make It Work

Imposter phenomenon, also often referred to as imposter syndrome, can surface across every industry and at all levels. It’s the internal belief that we’re not good enough, not adding enough value, not truly qualified for the roles we hold, or that we won’t be able to handle the challenges ahead. This persistent self-doubt can undermine confidence and performance and significantly disrupt productivity, even in the most capable professionals.According to Korn Ferry’s 2024 Workforce Global Insights report, 71 percent of US CEOs report experiencing symptoms of imposter syndrome, a reminder that feelings of self-doubt and inadequacy aren’t limited to early-career professionals. In fact, the report highlights that imposter syndrome tends to grow stronger as individuals rise through the ranks, affecting leaders from supervisors to the C-suite.Coaching is one of the most powerful tools leaders can use to help their teams manage imposter syndrome and unlock higher performance. Coaching has been shown to reduce self-doubt and feelings of inadequacy by up to 40 percent (Journal of Behavioral Science, 2011).Once imposter syndrome is recognized, it’s important to develop an intentional plan to address it. Coaching through imposter syndrome isn’t just helpful; it’s a core leadership skill. When team members doubt their abilities, leaders have an opportunity to shift that narrative through thoughtful, meaningful conversations. The following one-on-one coaching questions are designed to help team members reframe self-doubt, reconnect with their strengths, and move forward with clarity. Organized into four practical stages—Awareness, Intention, Options, and Action—this framework helps guide meaningful reflection and support lasting growth.AwarenessAwareness begins with helping individuals recognize and name what they’re feeling. Imposter syndrome often thrives in silence, with many high performers not realizing their self-doubt has a name. By giving language to the experience, leaders normalize it and create space for growth.Potential Coaching Questions:When do these feelings of self-doubt tend to show up?What types of situations tend to trigger these thoughts for you?What do you typically do when these thoughts show up?How do these thoughts affect your confidence or performance?What would a trusted peer or mentor say about your performance in this area?IntentionIntention is about clarifying how someone wants to think, feel, or show up differently. It shifts focus from self-doubt to possibility, setting a meaningful goal that provides direction and purpose, not just a way to escape discomfort.Potential Coaching Questions:How would you like to feel in this situation instead?What would confidence look like for you here?What’s important to you about showing up differently?What would it mean for you to trust your experience or abilities?What does “success” look like?OptionsThis stage is all about possibility. It invites the person to consider different strategies, perspectives, or support systems that could help them shift their experience or behavior.Exploring options provides flexibility and choice, reminding people that they’re not stuck.Potential Coaching Questions:What have you done in the past that helped you move through doubt?What are some different ways you might approach this challenge?What support do you need?If you had full confidence, what would you do?Action Action focuses on helping the person choose one attainable next step that builds momentum and confidence. Imposter syndrome often leads to overthinking or avoidance, so taking action reinforces a sense of capability, turns insight into movement, and reminds the person that progress is possible.Potential Coaching Questions:What’s one small action you can take this week to build confidence?What will you do to challenge the inner critic the next time it shows up?How will you check in on your progress or growth?Who can support or encourage you as you take this step?How will you celebrate success?Want to learn more about the power of coaching? Join us at the ATD Coaching Conference for our session, “The Power of Practice: Making Coaching a Habit” (coachingconference.td.org/agenda/) on Wednesday, August 20, from 1:30–2 p.m. ET.

Coaching Through Imposter Syndrome: A Four-Step Framework

Implementing these three actionable and strategic steps can help ensure that coaching becomes an integral part of your organizational culture.

3 Drivers of a Scalable Coaching Culture  

Leaders are finding that the tried-and-true leadership practices of co-located teams don’t always work for remote teams.

Leading and Coaching Remote Teams

As learning professionals enabling employees to reskill and upskill to meet the challenges of constantly changing performance requirements, helping to make employees “sticky” should be a priority.

Get Stickier: Hacking Your Brain to Become a Better Learner

Chip R. Bell is a senior consultant with the Chip Bell Group and author of several bestselling books, including Take Their Breath Away with John R. Patterson. His newest book, with Marshall Goldsmith, is Managers as Mentors and will be in bookstores in May 2013. His consulting firm has worked with many Fortune 100 companies helping them create an innovation-driven culture. He is a past president of the Charlotte Area ASTD chapter. He can be reached at www.chipbell.com.

Chip Bell

What is Demo Day?

This free, half-day event is back by popular demand! Join us to check out live demos from five leading learning management systems (LMS). Each 30-minute demo allows you to see the platform in action, ask questions, and request additional information. Selecting an LMS is a tough decision and a big investment. Let ATD Demo Day help you learn about the benefits of a variety of options at once.

Who is it for?

Anyone who is currently looking for a new LMS, soon to be in the market for a new LMS, or simply interested in staying current on the latest LMS suppliers and features. Whether you're looking to streamline training, scale L&amp;D programs, or are seeking more sophisticated analytics, customizations, and personalization features, join us to discover the latest updates from these leading LMS providers. 

Demo Day Agenda: (All times below are Eastern Standard Time)


	11:55am-12:00pm ATD Introduction &amp; Welcome
	12:00-12:30pm The Era of Measuring Completions is Over (Schoox)
	12:45-1:15pm More Details Coming Soon!
	1:30-2:00pm More Details Coming Soon!
	2:15-2:45pm More Details Coming Soon!
	3:00-3:30pm More Details Coming Soon!


ATD Demo Day: Find Your Next LMS

What is Demo Day?

This free, half-day event is back by popular demand! Join us to check out live demos from five leading learning management systems (LMS). Each 30-minute demo allows you to see the platform in action, ask questions, and request additional information. Selecting an LMS is a tough decision and a big investment. Let ATD Demo Day help you learn about the benefits of a variety of options at once.

Who is it for?

Anyone who is currently looking for a new LMS, soon to be in the market for a new LMS, or simply interested in staying current on the latest LMS suppliers and features. Whether you're looking to streamline training, scale L&amp;D programs, or are seeking more sophisticated analytics, customizations, and personalization features, join us to discover the latest updates from these leading LMS providers. 

Demo Day Agenda: (All times below are Eastern Standard Time)


	11:55am-12:00pm ATD Introduction &amp; Welcome
	12:00-12:30pm Deliver High-Impact Learning Experiences to Frontline Teams (Schoox)
	12:45-1:15pm Supercharge Business Results Through Structured Hard Skills Curation (Seertech)
	1:30-2:00pm Scalable Enterprise Training Across Diversified Audiences (imc)
	2:15-2:45pm Transformative Learning Strategies for Business Impact and Employee Engagement (LearnUpon)
	3:00-3:30pm Litmos LMS – AI Powered for an Effortless Learner Experience (Litmos)


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