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As chief operating officer of The Brooks Group, Will draws on his leadership, marketing, sales, sales management, and operational experience to help develop and execute the company’s overall growth strategy. Drawing from over 15 years of experience in the training and development industry, Will combines his deep institutional knowledge and client experience to optimize operations at The Brooks Group.  Will has co-authored the book, Playing Bigger than You Are, with his late father Bill Brooks, and has been featured in a number of industry publications. He has received awards for service to the HR profession and also is actively involved with ISA, The Association of Learning Providers.

Will Brooks

To realize the ROI of sales training, Will Brooks recommends following four simple rules.

4 Rules for Optimizing the ROI of Sales Training

Incorporating assessments into a training program can create a powerful experience. Will Brooks reminds sales training developers to maximize the impact of learning assessments by sticking to several “Dos and Don’ts.”

The Dos and Don’ts for Using Assessments in a Sales Training Program

Will Brooks discusses why the training department should care about HR's hiring assessment for salespeople.

4 Ways Hiring Assessments Can Benefit the Sales Training

What do Forrester Research, IBM and ADP have in common? Their sales training leaders and other experts from 10 top-performing companies are sharing their insight and knowledge with you at our online-only conference this week.We kicked off the event yesterday afternoon with a live keynote presentation from Howard Stevens of HR Chally. In his presentation, titled "**Processes of World-Class Sales Teams: Critical Steps to Improve Your Sales Results,"**Stevens shared with us his thoughts on how sales team managers can be more efficient and data-driven in order to operate at a c-suite level and save their teams and budgets in today's economy. "Today, the c-suite wants strategic partners," Stevens said. "Sales team managers need to focus on the metrics and provide accurate inventories of talent available versus talent needed. They must also develop concrete plans to close the gaps."From now until July 28 conference participants have the opportunity to learn from training and development experts like Brian Lambert from Forrester Research, Inc. and Paula Cushing from IBM. Sessions hosted by LaVon Koerner of Revenue Storm and Richard Dickerson of The Brooks Group will feature new, timely data to help sales team managers make the right training decisions for today's market.Each of our 10 sessions is available on-demand on your schedule. Session topics include:how to build a high-performance, collaborative sales teamsecrets to performing well in today's economyhow to transform your sales team from solution providers into consultative executive-level business partnersRegistration is open and available for the next week so you can learn from our experts on your own time. Register now and follow us on Twitter @salesdrivers for additional insights all week long!

On-Demand Conference on Developing High Performing Sales Teams Now Available

A well-trained sales organization is a crucial component of any successful business strategy. Ensuring that reps and managers have access to necessary ongoing training creates the need for a powerful bond between learning and development (L&D) and the vice president of sales. However, many times the relationship between sales leadership and the L&D department is challenged because the vice president of sales can't—or won't—identify what training the team needs to succeed. Consequently, the training department is left in the dark, wanting to contribute in a meaningful way but unable to because of a lack of clarity concerning gaps and challenge areas. In this webcast, The Brooks Group’s Paul Bilodeau will share deep insight and experience around how L&D and sales can come together to create sales excellence and increased top-line revenue. You’ll learn: -how to align training and development initiatives with the most critical sales metrics -what sales leaders secretly want and expect from their training departments, but rarely share with them -the best approaches to ensure your training team is viewed as strategic advisers -training department behaviors that drive sales VPs crazy—and how to avoid them.

What the VP of Sales Needs From the Training Department

Unlike the previous iterations of the internet, the metaverse will be built and owned primarily by its users, not large centralized entities. As such, user-generated content will be at its heart.

Past, Present, Future: How User-Generated Content Will Ignite the Metaverse

AI will improve sales training and coaching, but it must complement, not replace, the human element of selling. This webinar, using new research from The Brooks Group’s Sales Performance Research Center, reveals five trends for developing high-performing teams in theage of AI.

During this event, you will learn:


	B2B sales leaders’ top three strategic priorities and five trends for 2026
	How to accelerate a customer-centric approach with consultative skills and AI
	Strategies to enhance the buyer experience and build stronger customer relationships
	Mission-critical sales skill gaps your training program must address


5 Ways to Be More Customer-Centric in the Age of AI

Learn from a real-life case study showing how one company used Unity to economically build a VR space with existing architectural CAD drawings. The speaker will demonstrate the development process phases, which include increasing fidelity and interac

ON-DEMAND: VR Case Study - New Healthcare Facility Orientation and Training

The NFT market is still in its early stages, with novel use cases being explored every day. Nobody knows exactly what role NFTs will play in the future, but their growing utility beyond digital collectibles indicates that it won’t be a minor one.

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